2024-09-09

This year’s IFA brings together top technology companies from around the world to explore the latest achievements in cutting-edge fields such as artificial intelligence, the Internet of Things, and sustainable development, bringing an unprecedented technological feast to global consumers.

As a frequent visitor and industry leader at the IFA exhibition, Skyworth Group once again made a proud appearance at IFA 2024, showcasing its cutting-edge achievements in the field of consumer electronics with its two sub brands METZ and Strong, showcasing the extraordinary innovation strength and grand global vision of Chinese brands to the world.

2024 IFA Skyworth Exhibition Hall in Germany: The Only Chinese Enterprise Exhibition Area Visited by the German Chancellor

At the opening ceremony of IFA 2024, German Chancellor Scholz delivered a keynote speech, elaborating on Germany’s strategic vision for technological innovation and digital transformation.

After the opening ceremony, German Chancellor Scholz and his delegation visited the Skyworth booth in person. Accompanied by Mr. Lin Jin, Chairman of the Board of Skyworth Group, and Dr. Kotzbauer, CEO of METZ TV, a subsidiary of Skyworth Group, German Chancellor Mr. Scholz visited the Skyworth Group IFA exhibition area. I gained a deep understanding of Skyworth’s industrial layout and development status from smart home appliances to a dual carbon ecosystem, and personally experienced the latest Skyworth smart home appliance products. He showed a strong interest in Skyworth’s new energy photovoltaic+energy storage business and high-end METZ TV products, and personally signed for “METZ Made in Germany”.

METZ& STRONG: paves the way for Skyworth to explore the high-end European market

From a television manufacturer in the past to a comprehensive enterprise that covers a variety of technology products such as TVs, IoT cameras, set-top boxes, smart home appliances, XR, etc., Skyworth Group has always been at the forefront of technological innovation, leading the trend of industry development. This impressive achievement is closely related to the successful acquisition of the German high-end television brand Metz, which began in 1938, and the famous European set-top box brand Strong. Skyworth not only fills the gap of high-end brands in the brand matrix, actively cultivates diversified businesses, but also successfully enters the European high-end market.

At the IFA2024 exhibition, both Red and Blue METZ made efforts. In addition to the OLED TV series, wallpaper TV series, game TV series, karaoke TV, portable TV, Roku OS TV series, Skyworth’s self-developed Coolita OS TV series, and projector products that bring excellent sound and image quality, they also showcased white goods categories such as refrigerators and washing machines, rich personal care categories such as electric shavers, electric toothbrushes, high-speed hair dryers, and XR products. Rich product categories and intelligent interactive experiences provide a feast for the eyes of the on-site audience.

The Strong brand not only showcases numerous new set-top box products, but also brings multiple IoT cameras, AI game consoles, and broadband connectivity terminals.

Skyworth’s new energy going global: a comprehensive effort, unstoppable

Against the backdrop of the normalization of the European energy crisis, Skyworth has perfectly integrated the green energy economy model with the call for a low-carbon era, fully promoting the vigorous development of the global low-carbon economy.

At the current IFA 2024 exhibition, Strong brand under Skyworth launched a series of home style energy storage products. According to the 2024 semi annual report of Skyworth Group, its Strong and Sinotec brands have successfully opened the door to the European and African markets with their innovative products in portable energy storage, household energy storage, and industrial and commercial energy storage. These products not only meet the diverse needs of users in different regions, but also demonstrate Skyworth’s outstanding capabilities in technological innovation and market adaptability, opening up a new era for Skyworth to expand into the global energy storage market.

At the same time, Solavita Qiming Photovoltaic, a new energy brand under Skyworth, showcased core hardware equipment such as energy storage inverters and batteries, as well as full scenario solutions at this year’s IFA 2024. After shining in the European market, it quickly expanded its green energy footprint to over 20 countries and regions such as Australia, Mexico, and South Africa, demonstrating its strong global expansion capabilities.

In June of this year, Skyworth Photovoltaic also signed a framework cooperation agreement with Middle Eastern new energy giant Kilimanjaro Energy Group (KME), marking the official entry of the two sides’ cooperation in the field of new energy into the substantive stage. KME， We are a company deeply involved in renewable energy projects in Africa and the Middle East. This cooperation signifies Skyworth’s further expansion into the photovoltaic market in the region.

Skyworth’s overseas market for all categories is growing rapidly, and internationalization is steadily advancing

Looking back at the first half of 2024, Skyworth Group’s outstanding performance in overseas markets has been remarkable. In order to fully promote the internationalization process of all categories of business, Skyworth closely follows the global sports event boom of 2024, cleverly integrates brand vitality into it, and launches intelligent electrical products with high intelligence and humanized design, successfully attracting the attention of European and African consumers and further expanding its market territory. These intelligent products not only enhance the quality of life for users, but also deepen the recognition and reputation of Skyworth brand globally.

In addition, Skyworth Group deeply recognizes the importance of overseas e-commerce business, continuously increases investment, actively expands the customer base of online sales platforms, strictly controls product quality, and strengthens its own brand image. This series of measures effectively promotes the sales of Skyworth’s intelligent electrical products in overseas markets, achieving significant growth in revenue and injecting strong impetus into Skyworth’s internationalization strategy.

The successful hosting of IFA 2024 is not only a review and tribute to the past century of technological development, but also a prospect and departure for future technological innovation and digital transformation. As a witness and participant of this historic moment, Skyworth Group will continue to be led by technological innovation, driven by the strategy of “intelligence, refinement, and internationalization”, and strive to promote the full category synergy of “smart home appliances+photovoltaics+energy storage” to go global. We will further establish and improve our production and operation management system and supply chain management system for the global market, work together with global partners to draw a new blueprint for smart living, and contribute more “Skyworth wisdom” to the sustainable development of humanity.