2024-06-20

On June 19th, the Guangdong Customized Home Association and Guangdong Wardrobe Industry Association held a meeting in Nanhai District, Foshan City. From Trends to Markets “-2024 Milan Exhibition Sharing Event, which received strong support from enterprises!

By sharing their trip to the Milan Furniture Fair, they discussed and learned about the latest design trends, discovered cutting-edge industry trends, and promoted international cooperation and exchange.

#01

Opening Speech

Zhang Jian, President of Guangdong Wardrobe Industry Association and Chairman of Baisheng, said that in the current environment of gradual internal competition in the industry, we can only keep warm by sticking together. The association is committed to providing a platform for communication and building services for its members, promoting active exchanges and mutual learning in the industry, thereby promoting exchanges and progress in the industry, forming a stronger innovation and higher value-added industrial chain in open cooperation, and promoting the development of the industry from multiple dimensions.

#02

Exciting Sharing

Integration, retro, and symbiosis, Li Yang, General Manager of the Central Operations Center of Guangzhou Shangpin Home Furnishing Co., Ltd., summarized in his speech that cultural integration is also one of the important themes of this furniture exhibition under the current trend of the overall environment. Each brand draws inspiration from different cultures, integrates diverse cultural elements into home design, and creates rich and colorful works. With the continuous development of innovative applications of AI technology, how to develop the customized home industry in a sustainable manner has become a key factor in competition.

Sharing, Win Win, and Shared Future “, Dongyi& In his speech, Xu Shidong, Sales Director of Lamy Spain Lamy China, said that Dongyi Creation has participated in cooperation with the entire industry with a new sharing and win-win model. He believes that in the future, everyone will explore the world and market trends with an open mind, and work together to meet industry challenges through sharing resources and opportunities.

The organic integration of multiple trends promotes the multidimensional and multi-faceted development of the industry. Yang Senjie, Deputy General Manager of Guangzhou Baisheng Smart Home Co., Ltd., shared that the latest design trends in Milan reflect the new changes in the current industry’s survival environment. We need to seek survival and change in the face of change. Only with an open attitude of seeking similarities and differences can we better embrace the industry.

Zhang Jianqiang, Marketing Director of Shouguang Luli Wood Industry Co., Ltd., stated in his speech that Luli Wood Industry has always regarded high-tech as the core competitiveness of the enterprise, and has taken the lead in targeting the development needs of the industry, continuously optimizing the industrial structure, vigorously developing intelligent manufacturing, and stimulating “green kinetic energy” with new quality production capacity, truly realizing the deep development of the entire industry chain from a tree to a home. Through refined management and strict quality control, we ensure that every OSB board produced reaches the highest quality, leading the innovation and upgrading of particle board category quality with our strength, demonstrating and leading the high-quality development of the industry, and inspiring more board enterprises to bloom in the future.

Boloni CEO Cai Xingguo talked about the elements of a good product from five dimensions: “healthier, more efficient, better looking, more cultural, and more cost-effective”. He also raised three questions about “positioning, differentiation, and what problems to solve” for the brand. Starting from trends, he verified cutting-edge market dynamics, how to improve competitiveness by capturing customer commonalities, and how to enhance customer emotional value, and embarked on his own path of differentiation.

#03

Big Shot Dialogue

Industry experts such as Xia Daqing, Vice President of Zhibang Home Furnishings, Zhang Yan, Vice President of TATA Wooden Doors, Chen Jianbo, Vice President of Gold Medal Kitchen Cabinet, and Xie Hongwei, Chairman of Yilian Whole House Customization, shared their gains and experiences from the Milan International Furniture Fair on design, trends, and markets. Meng Hui, Deputy Secretary General of Guangdong Customized Home Furnishings Association/Guangdong Wardrobe Industry Association, served as the moderator of this forum and conducted in-depth discussions with four industry experts on the current domestic market situation and industry development status. Shared the response of domestic and foreign customized home furnishing enterprises and the impact of technological innovation on the industry in the current fiercely competitive environment.

#04

Luli’s Night

With the wonderful performance of the band, the “Luli Night” kicked off! In his speech, Zeng Yong, Secretary General of Guangdong Customized Home Furnishings Association and Guangdong Wardrobe Industry Association, welcomed everyone’s arrival. He was very pleased to take advantage of the opportunity of the Milan Exhibition Sharing Conference to share, learn and exchange successful experiences in the industry with everyone. In the future, the association will hold more activities, cooperate with multiple parties, work together to share and win!

After the speech, the leaders and guests present took the stage to congratulate the “From Trends to Markets” -2024 Milan Exhibition Sharing Event on its complete success!

This conference gained a comprehensive understanding of the latest design trends at the Milan International Furniture Fair through various forms such as speech sharing, forum discussions, product displays, and visits for learning and exchange. At the same time, it promoted in-depth communication between the upstream and downstream of the custom home industry; In the current industry environment trend, everyone takes this opportunity to gather together and discuss the innovative trends and market development breakthroughs in the custom home industry!