News Center

—

Sofia moves to Pazhou CBD, opening up a new blueprint for global development strategy

2025-01-09

The grand relocation ceremony of Sofia Development Center marks the successful completion and official opening of Sofia Group’s brand new building located in the core area of Pazhou CBD in Guangzhou.

Grand ribbon cutting and new chapter opening

A group of leaders and guests gathered together to witness this historic moment. Ms. Yang Xiao, Deputy District Mayor of Haizhu District, Mr. Jiang Ganjun, Director of Sofia Group, Mr. Ke Jiansheng, Director of the Group, Mr. Wang Bing, President, as well as the Group’s distributor partners, upstream and downstream partners, media, and guests from all walks of life attended the ceremony.

In the warm and festive atmosphere created by “Dragon Dance for Auspiciousness” and “Lion Dance for Auspiciousness”, the ribbon cutting and unveiling ceremony of the “Sofia Development Center” were held successively. Under the golden cut, the red silk was unveiled, and the relocation ceremony of Sofia Development Center was successfully completed, ushering in a new chapter.

24 years of accumulation, leading achievements, setting sail for the new version of the sea map

As the core area of Guangzhou’s new CBD and an important window for China’s foreign trade, Pazhou has always been a gathering place for a group of high-tech enterprises and leading figures in various industries. Sofia Group, as a leader in the custom home industry and a leader in the digital technology transformation of the home industry, entering Pazhou this time also indicates the firm path of the group’s future exploration in the field of intelligent manufacturing technology and its broad development in the national and even international markets.

At the housewarming ceremony, Yang Xiao, Deputy District Mayor of Haizhu District, said, “The official opening of Sofia Development Center is not only an important milestone in the company’s development process, but also a new business card for the high-quality development of Pazhou industry

Since its establishment in 2001, Sofia Group has embarked on a magnificent journey of 24 years, from a single brand to a complete matrix of four major brands: Sofia, Milanna, Simi, and Huahe; From being based in Guangzhou to covering the production capacity network of 8 major production bases in the southeast, northwest, and central regions of China; From the pioneer of sliding door wardrobes to becoming a leader in whole house customization. Along the way, Sofia Group has continuously expanded its business territory and become a demonstration of high-quality development in the industry.

At present, Sofia Group is based in Pazhou and will continue to implement the “multi brand, full category, full channel” big home furnishing strategy, actively integrate with the international community, and continue to move towards a clearer development blueprint.

Sophia Group Director Jiang Ganjun stated in his speech, “Currently, Sophia has over 30 overseas distributors covering more than 20 countries such as the United States and Australia. By 2025, the company will continue to embrace the international market with an open attitude and make the business card of ‘global customization looks at China, Chinese customization looks at Guangzhou’ shine even brighter

Creating a comfortable office space and laying a new foundation for talent development

Located on the convenient transportation of the Modiesha double subway and the bustling main road of Pazhou CBD, and facing the magnificent landscape of the world-class landmark Guangzhou Tower to the west, the appearance of the 36 story Sofia Development Center has always attracted attention from all walks of life.

The Sofia Development Center covers an area of 5593 square meters with a total construction area of 95000 square meters, integrating Sofia Group’s leading home aesthetics concepts and professional accumulation. The design condensed the concept of mortise and tenon structure, reminiscent of traditional Chinese woodworking techniques; In terms of spatial layout, create a comfortable and interconnected public activity area, allowing every employee to work in a comfortable environment.

In addition to the employee led public area, the development center is also equipped with facilities such as a cafeteria, reading room, gym, parking lot, and lecture hall. It has set up commercial spaces including Cantonese restaurants, coffee shops, convenience stores, and chain fast food brand stores, providing more convenience for employees’ dining and travel needs, enhancing their sense of happiness and respect, and laying a solid foundation for the group’s long-term development towards deepening and expanding in the next stage, laying a solid foundation for talent development.

In 2025, the new exhibition halls of Sofia, Milanna, Simi, and Huahe, the four major brands located in the development center, will also be fully opened, creating more favorable conditions for brand display and market expansion.

The completion of Sofia Development Center is not only the construction of a building, but also the pouring of the cornerstone of Sofia Group’s 24 year development, and the condensation of its persistent professional and focused spirit. Over the years, Sophia Group has accumulated more than 650 patents and over 80 national, industry, and group standards. Its main brand, Sophia, has been recognized by 8 authoritative authorities at home and abroad, continuously promoting the development and upgrading of the industry and upstream and downstream industries, and striving for a better living experience for home consumers.

Moving to a new location not only means that Sofia Group has entered a new stage of development, but also marks a new starting point for it to continue to establish itself in Guangzhou, face the international market, and move towards the lofty vision of being a “global leading home furnishing enterprise”. We believe that it will continue to cultivate and innovate, leading the industry with more outstanding products and services, and writing a brilliant new chapter

Scroll to Top

Contact Us

If you have any suggestions or feedback about our products, please fill in the relevant information on this page and submit it.

Contact Us

If you have any suggestions or feedback about our products, please fill in the relevant information on this page and submit it.