2024-12-07
In this context, how can the sheet metal industry achieve self innovation and build core competitiveness?
On December 5th, the national brand strategy launch conference of Yuanfeng Moxiang Board with the theme of “Leading Power · Reshaping” was successfully held in Guangzhou. Industry elites and business leaders gathered together to witness the heavyweight release of Yuanfeng’s brand strategy and explore new growth opportunities in the industry.
Innovation is the essence, quality is abundant
Yuanfeng Moxiang Board creates industry-leading standards
At the beginning of the event, Mr. Zeng Yong, Secretary General of Guangdong Customized Home Association, delivered a speech, marking the beginning of this grand event. Secretary General Zeng emphasized that the continuous innovation and technological progress of China’s sheet metal industry are inseparable. He mentioned that in recent years, environmental protection has become a consensus in the sheet metal industry, and the “formaldehyde free addition” standard has gradually become a basic requirement in the industry. The innovation in China’s sheet metal industry has shaped unique characteristics and soul.
Secretary General Zeng expressed appreciation for Yuanfeng New Materials’ decision to hold a strategic press conference in Guangzhou, the capital of the global customization industry. He believes that this not only demonstrates the brand strength and excellent quality of Yuanfeng, but also sets a benchmark for the entire sheet metal industry. He hopes that the sheet metal industry can learn from the experience of the home appliance industry, build a strong brand influence, and continuously enhance brand value. At the same time, he also emphasized that only high-quality and reasonably priced products can remain stable and sustainable in the market. Secretary Zeng has long hoped that Yuanfeng New Materials can become a leader in China’s sheet metal industry, adhere to its development path, constantly strive for progress, and lead the industry forward.
Mr. Chen Fan, General Manager of Yuanfeng New Materials, reviewed the company’s development history and its high standard construction. He pointed out that behind Yuanfeng New Materials, there are two generations of people who have persisted and accumulated in the forestry industry for 30 years, committed to continuously advancing on the path of inheriting quality and innovation. Mr. Chen Fan specifically mentioned that Yuanfeng New Materials adopts the SPPB enterprise production standard (“Super Performance Particle Board”), which is a full process management standard from the selection of wooden raw materials to outbound testing, ensuring the stability of products in terms of clean taste, deformation resistance, high moisture resistance, etc., reflecting Yuanfeng New Materials’ persistent pursuit of high-end product quality. Through strict control of this enterprise standard, Yuanfeng New Materials’ products have reached industry-leading performance levels, meeting customers’ various strict requirements for customized products.
Ms. Chen Shanshan, Chairman of Yuanfeng New Materials, delivered a speech titled “Innovation is the key, quality is the key”, showcasing Yuanfeng’s dedication and innovative spirit for thirty years. She elaborated on how Yuanfeng New Materials, with its profound industry experience and infinite love for the wood industry, insists on focusing on the wood industry and achieves a full industry chain layout from afforestation to board factory operation. At the same time, she emphasized the quality control of Yuanfeng board in six aspects, including environmental protection, physical and chemical performance, structure, application, function, appearance and odor, highlighting the comprehensive advantages of Yuanfeng board as the “hexagonal warrior” of the industry, unveiling the strategic blueprint of Yuanfeng Moxiang board in 2025, showcasing the innovative quality, brand characteristics and market planning of Yuanfeng Moxiang board, and making the guests present look forward to the future of Yuanfeng New Materials.
Comprehensive cultivation from scientific research strength to traffic matrix
The road to reshaping the Yuanfeng brand
As Chen Shanshan, Chairman of Yuanfeng New Materials, pointed out in her speech, “As a new materials enterprise, we deeply understand the core position of innovation in development. Many breakthroughs in finished products are actually built on material innovation.” At the press conference, experts and top experts from multiple fields such as academia, media, and marketing showcased the reshaping path of Yuanfeng Moxiang board in research and development, dissemination, and other aspects from multiple dimensions.
Professor Yuan Tongqi from the School of Materials Science and Technology at Beijing Forestry University, as a long-term partner of Yuanfeng New Materials, gave a wonderful speech on the research and development process of Yuanfeng Moxiang board. Professor Yuan’s speech deeply reflects the positive contribution of the academic community to the progress of the industry. It not only summarizes the fruitful research and development achievements of the two sides’ cooperation, but also demonstrates its profound strength in the professional field. This demonstrates the support and promotion of industry development by research institutions, and further highlights the important role of research institutions in promoting the transformation of the artificial board industry and forestry industry towards new quality productivity.
Mr. Liu Ruoyi, the drafter of relevant national and industrial standards in the wood-based panel field, and the head blogger of Tiktok household products, delivered a speech entitled “Quality& The speech “Flow: Advanced Quality of Traditional Board and Breakthrough of Brand Flow” deeply analyzed the strategic layout of Yuanfeng New Materials in the two key dimensions of product quality and brand flow. Mr. Liu Ruoyi emphasized that “the exertion of product power is certainly important, but execution is the key.” Through in-depth analysis of the current industry situation, he provided attendees with a new perspective on market development trends in 2025, and provided valuable thinking and strategies for the quality improvement and brand building of the sheet metal industry.
Wang, the Vice Chairman of the New Media Special Committee of Guangdong Customized Home Association and a well-known marketing blogger in the Guangxi whole house customization industry chain, shared the importance of self media in corporate promotion and customer acquisition. He detailed the innovative communication strategy of Yuanfeng New Materials in the past two months – combining the two-way action of “going out” and “bringing in”, promoting through mainstream media and key opinion leaders (KOLs), as well as inviting KOLs to personally experience Yuanfeng New Materials, deeply feel the brand culture and product characteristics, and thus shape brand value in all aspects. Why not stand out and be unique instead of striving to be the first. In his opinion, Yuanfeng Moxiang board has demonstrated its unique advantages and distinct brand personality in terms of product competitiveness and communication strategy.
Expert Forum Dialogue
Exploring the Future of Board Innovation from Multiple Perspectives
In recent years, the sheet metal industry has undergone a significant transformation from adhering to traditional materials to exploring new materials, and from single functionality to diversified composites. Innovation has become an accelerator for the development of the industry. In this rapidly changing wave, the future development direction of the sheet metal industry has become a hot topic of discussion. What new insights will the release of Yuanfeng Moxiang board bring to the industry? On the forum, experts from different fields shared their insights.
The forum was hosted by Zhu Yanqing, Secretary General of the New Media Special Committee of Guangdong Custom Home Furnishing Association, and brought together Lin Guicheng, Executive Vice President of Guangxi Forest Products Industry Association, Yuan Tongqi, Professor of School of Materials Science and Technology of Beijing Forestry University and Head of Yuanfeng Jasmine Board Technology Development, Fu Yuejin, Director of Artificial Board and Wood Testing Laboratory of Chinese Academy of Forestry Sciences, Liu Chengheng, Chairman of Tianxiang Group, Wang Chao, Head of Tianyida Board Jiangsu Province, and Liu Ruoyi, the head blogger of Tiktok home furnishing, and other industry leaders. They had in-depth discussions and dialogues on the trends of sheet metal in the market, products, scientific research, and other aspects.
Under the dual influence of the current economic environment and technological development, the sheet metal industry is facing unprecedented changes and challenges. According to relevant analysis, the increase in new production capacity in the sheet metal industry will peak in 2024-2025 and then slow down. Some products are facing overcapacity, and exports may become an important digestion channel. In terms of products, consumers’ attention to environmental protection and health continues to rise, and the demand for high-quality products such as formaldehyde free and green is increasing. In terms of scientific research, enterprises are increasingly focusing on new technology research and development, all of which are promoting industry technological upgrades.
In this context, experts believe that companies must always prioritize customer needs and adhere to the lifelong commitment of product quality. At the same time, they emphasized the crucial role of technological innovation in driving industry development, calling for continuous updating of industry standards, empowering the industry with technology, and leading the industry to higher levels of development.
Yuanfeng Moxiang Board brand strategy officially launched
Opening a new chapter in win-win cooperation
Rather than being better, it’s better to be different. “This is the unique positioning of Yuanfeng brand for Moxiangban. In the view of Chen Shanshan, Chairman of Yuanfeng New Materials, Moxiangban has taken” difference “to the extreme. The ultimate appearance, unique standards, and brand story all contribute to the uniqueness of Moxiang board.
On site, the highly anticipated launch ceremony of the “2025 Yuanfeng Moxiang Board Brand Strategy” was held grandly, marking the beginning of a new journey for “Moxiang Board”. Song Yaohua, Deputy County Mayor of Shanglin County, Nanning City, Guangxi Zhuang Autonomous Region, Zeng Yong, Secretary General of Guangdong Customized Home Furnishings Association, Professor Yuan Tongqi from the School of Materials Science and Technology of Beijing Forestry University, Fu Yuejin from the Artificial Board and Wood Inspection Laboratory of the Chinese Academy of Forestry, Wan Yejing, President of Guangxi Forestry Association, Chen Zhengzhao, Founder of Yuanfeng New Materials, Chen Shanshan, Chairman of Yuanfeng New Materials, Chen Fan, General Manager of Yuanfeng New Materials, Huang Zhitao, Senior Chief Engineer of Yuanfeng New Materials, Liu Shuyi, Senior Engineer of Yuanfeng New Materials, Xu Ning, and other distinguished guests pressed the start button together. This iconic action marks the official launch of Yuanfeng New Materials brand strategy.
Subsequently, Ms. Chen Shanshan, Chairman of Yuanfeng New Materials, presented the plaque to the cooperative customers. This ceremony not only deepened the trust and win-win relationship between Yuanfeng New Materials and its partners, but also symbolized that the two sides had entered a new stage of cooperation and jointly opened a new chapter of development.
With the end of the awarding ceremony, the “Leading Power · Reshaping” – Yuanfeng Moxiang Board National Brand Strategy Conference also came to a successful conclusion. In the upcoming year of 2025, Yuanfeng Moxiang Board has carefully drawn up a strategic blueprint, comprehensively laid out the market, and aims to become a benchmark brand for high-end clean and environmentally friendly boards in the country. Taking this press conference as an opportunity, Yuanfeng brand will continue to lead the industry trend and reshape a new chapter in the sheet metal industry.
